Happy Monday! On Saturday we revealed our new logo - a reflection of the growth and evolution we’ve experienced since sending our very first newsletter on 02 March, 2025. As most of you weren’t with us back then, here it is:

We hope you love the new look! Rest assured, we remain fully dedicated to our mission of driving greater visibility and interconnectivity across the circular economy.

That’s enough from us - let’s get stuck in!

Circular Showcase

One of our favourite aspects of circularity is reimagining waste into value - everyday waste streams once destined for landfill or incineration being repurposed into useful products. This creative mastermind side of the circular value chain is fascinating, and we’re delighted to showcase a selection of companies leading the charge:

TerraCycle
📍 US
🔗 https://www.terracycle.com/
TerraCycle is a global leader in collecting and upcycling hard-to-recycle waste streams, from cigarette butts and toothpaste tubes to used coffee capsules and beauty packaging. Through strategic partnerships and its Loop platform, TerraCycle turns seemingly worthless waste into raw materials for new products, reducing landfill dependency.

Magical Mushroom Company
📍 UK
🔗 https://magicalmushroom.com/
Magical Mushroom Company transforms agricultural waste and mycelium into fully home-compostable protective packaging, offering a natural alternative to polystyrene. Trusted by brands like Lush and Seedlip, their innovative Mushroom Packaging helps divert thousands of tonnes of plastic waste from landfill.

Kadalys
📍 France
🔗 https://kadalys.com/
Kadalys upcycles banana peels and pulp into bioactive cosmetic ingredients, creating luxurious skincare products rich in antioxidants. By turning fruit waste into premium beauty formulas, Kadalys champions a circular approach to cosmetics while helping reduce the impact of an estimated 14,000,000 bananas discarded globally every day.

Elvis & Kresse
📍 UK
🔗 https://www.elvisandkresse.com/
Elvis & Kresse rescue decommissioned fire-hoses, leather offcuts, parachute silk, and printing blankets, transforming them into luxury accessories and homeware. With a no-scrap philosophy and a commitment to donating 50% of profits from their fire-hose line to The Fire Fighters Charity, they advocate for high-end design and strong social impact.

The Good Plastic Company
📍 Netherlands
🔗 https://thegoodplasticcompany.com/
The Good Plastic Company transforms post-consumer plastic waste like fridge parts, electronics, and cutlery, into striking Polygood® panels used in furniture, interiors, and retail spaces. Trusted by brands like Nike and IKEA, their vibrant, design-grade surfaces reinforce that plastic waste can be wholly useful, beautiful, and circular.

Upcycled Food Labs
📍 US
🔗 https://upcycledfoods.com/
Upcycled Foods Lab transforms overlooked by-products like spent grain, coffee leaves, and cacao fruit, into delicious, nutrient-rich ingredients for new food products. As pioneers of the upcycled food movement, they help brands create everything from upcycled breads to protein crisps.

Circular Calendar

The summer slowdown…

P.S. We recently launched our suite of B2B services designed to amplify your company’s visibility and impact. To learn more, simply follow the link below:

Have a superb week and we’ll see you again on Friday!

Cheers to circularity,

#TeamCircularConnect #ConnectingTheCircularEconomy