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CirCon#55: 4 Companies Driving a Retail Returns Reversal
A huge thank you to Relove Technology for sponsoring this week’s newsletter!
Relove Technology delivers ethical recovery and disposal solutions to the mobile industry, SMEs, and third-sector organisations across the UK, EU, and US. Their services span accessory and device triage, cosmetic grading, parts harvesting, and secure certified data erasure, helping clients meet their financial and ESG goals while ensuring brand protection, data security protection, and environmental compliance.
Happy Monday! Let’s get stuck in.
Circular Showcase
$850 billion.
That’s the National Retail Federation’s forecasted cost of US retail returns in 2025 - a staggering 15.8% of total US retail sales. Since the announcement, we’ve been speaking with industry leaders about how they plan to tackle this significant challenge.
The message was clear: reduction is the top priority.
So, how do retailers reduce returns? With poor customer experience and misaligned expectations driving the highest share, the focus must be on delivering exceptional purchase experiences, from browsing through to unboxing.
This week’s Circular Showcase spotlights four companies helping retailers do exactly that:
Nfinite
🔗 https://www.nfinite.app/
📍 Bordeaux, France
Nfinite enhances the customer experience through high-quality 3D and CGI product imagery that helps shoppers buy with confidence. By replacing static photos with immersive, photorealistic visuals, Nfinite enables retailers to showcase every angle, texture, and colour accurately, reducing “not as described” returns.
True Fit
🔗 https://www.truefit.com/
📍 Boston, US
True Fit is tackling the sizing mismatch problem before delivery. Its AI-powered platform maps detailed garment data against each shopper’s body shape and purchase history, creating a precise “fit profile” that predicts the right size and style every time.
Ingrid
🔗 https://www.ingrid.com/
📍 Stockholm, Sweden
Ingrid helps retailers reduce returns by improving the delivery experience. Its platform uses data from over 130 million deliveries to optimise checkout and delivery promises, ensuring customers know exactly when and how their orders will arrive, reducing frustration-led returns.
Newmine
🔗 https://www.newmine.com/
📍 Massachusetts, US
Newmine’s AI-driven platform analyses millions of retail transactions to detect patterns, flag root causes, and help merchants eliminate avoidable issues before they happen. Retailers use its insights to optimise product descriptions, improve supplier accuracy, and enhance customer satisfaction.
Circular Calendar
UK & Ireland | EMEA & APAC | The Americas | |
|---|---|---|---|
20 Oct - 26 Oct | CE Week London — ReLondon Closing the Loop Webinar — Sustainability Europe 2025 — Circular Summit | Parcel+Post Expo — The Business Booster — Carbon Capture Expo | FORUM25 |
27 Oct - 2 Nov | 3rd World Recycling Convention — All Energy Australia | ISWA World Congress — E-Scrap Conference — Sustainable Packaging Innovation Forum — VERGE — DELIVER America — THRIVE Global Impact Summit | |
3 Nov - 9 Nov | International Circular Economy Week — Smart City Expo — European Broker Meeting | Greenbuild International — Organics Recycling Conference | |
10 Nov - 16 Nov | Indeed Innovation Circular Design Clinic | COP30 — AMI Plastics World Expos — Waste Today |
Have a superb week and we’ll see you again on Friday!
Cheers to circularity,
#TeamCircularConnect #ConnectingTheCircularEconomy