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- CirCon#62: Solving Warehouse Waste with Purpose-Built Donation Logistics
CirCon#62: Solving Warehouse Waste with Purpose-Built Donation Logistics
A huge thank you to Relove Technology for sponsoring this week’s newsletter!

Relove Technology delivers ethical recovery and disposal solutions to the mobile industry, SMEs, and third-sector organisations across the UK, EU, and US. Their services span accessory and device triage, cosmetic grading, parts harvesting, and secure certified data erasure, helping clients meet their financial and ESG goals while ensuring brand protection, data security protection, and environmental compliance.
Happy Monday! Let’s get stuck in.
Circular Feature Showcase: Stock

Founded in Chicago in 2024 by logistics veteran Abby Nawrocki, Stock is redefining how brands handle excess inventory. After a decade leading US fulfilment and distribution for global giants like Zara, SKIMS, Uniqlo, and Apple, and helping scale 3PLs including Deliverr, Flexport, and ShipMonk, Abby spotted a persistent problem: warehouses overflowing with unsellable product while nonprofits struggled to access quality goods.
Stock bridges that gap by connecting 3PLs, DTC brands, and retailers needing to reclaim warehouse space with nonprofits eager to meet donation demand. The platform makes it as easy to donate surplus inventory as it is to fulfil an order - offering tools for listing new and used items, intelligent nonprofit matching, and end-to-end logistics coordination. Crucially, it also helps brands unlock eligible tax deductions by donating goods instead of liquidating or destroying them.

Today, Stock is growing fast with backing from Forum Ventures and an expanding customer base across the US, including Stord, ShipMonk, Rover, Portland Leather Goods, Suri, and many more. To date, it has facilitated the donation of over $13 million worth of goods to nonprofits such as Texas Wounded Warriors, The Youth Foundation, Goodwill, and others.
Looking ahead, Stock aims to divert over $100 billion worth of inventory from landfill to underserved communities each year, expand globally, and enable millions of donations worldwide. Upcoming developments include WMS integrations and drop-shipping directly to communities in need, further streamlining donation supply chains.
“Stock is a for-profit business solving real-world problems that brands and warehouses face daily, with innovative and easy solutions that benefit all.”
Stock’s mission is simple yet bold: turn excess inventory from a liability into a force for environmental and social good - creating smarter brands, stronger communities, and a truly circular inventory ecosystem.
We absolutely love this model and you should too! If you're a 3PL managing inventory for multiple brands, a multi-category brand with excess stock, or a nonprofit serving communities nationwide, connect with Stock today:
📩 [email protected] | 🌐 stockitbetter.com
Circular Calendar
UK & Ireland | EMEA & APAC | The Americas | |
|---|---|---|---|
10 Nov - 16 Nov | Iron Mountain’s Sustainable IT Asset Management — Retail Supply Chain & Logistics Expo | Cleantech Forum Europe — Indeed Innovation Circular Design Clinic — ZDHC Europe Conference — TechTour Bio-Based Industries | COP30 — AMI Plastics World Expos — Waste Today |
17 Nov - 23 Nov | Environmental Science & Green Energy — Asia E-Waste Management — Advanced Recycling Conference | Industrial Auctioneers Association | |
24 Nov - 30 Nov | TechTour Energy & Decarbonisation — Retech Days Business | ||
1 Dec - 7 Dec | Future of Utilities: Smart Energy — Circular Connect’s Circular Wrap-Up |
Have a superb week and we’ll see you again on Friday!
Cheers to circularity,
#TeamCircularConnect #ConnectingTheCircularEconomy
