Happy Monday! In celebration of David’s daughter, Theodora Watson turning one this week 🎉🎂 , we’re dedicating this issue to companies delivering circular solutions across the global baby and toddler markets.

Circular Showcase

Baboodle
📍 Manchester, UK
⁉️ Baboodle is a circular parenting platform offering baby equipment rental subscriptions for families across the UK. Designed to reduce overconsumption and save parents time and money, Baboodle delivers high-quality, safety-checked products on demand, with flexible plans to match children's rapid growth and changing needs.
🔗 https://baboodle.co.uk/ | https://www.linkedin.com/company/baboodle

BabyQuip
📍 California, US
⁉️ BabyQuip is North America's largest baby gear rental marketplace, connecting travelling families with local "Quality Providers" who rent out clean, insured baby equipment. By enabling peer-to-peer rentals and extending product life cycles, BabyQuip helps reduce waste and supports family-friendly circularity on the go.
🔗 https://www.babyquip.com/ | https://www.linkedin.com/company/babyquip/

Tiny Library
📍 Weesp, Netherlands
⁉️ Tiny Library is a circular baby equipment subscription platform helping parents rent essential items like strollers, car seats, high chairs, and toys. Their model extends the life of premium baby products, reduces overconsumption, and simplifies parenting with flexible delivery, swap, and return options.
🔗 https://tinylibrary.nl/en/ | https://www.linkedin.com/company/tinylibrary/

Stork Exchange
📍 North Carolina, US
⁉️ Stork Exchange is an online marketplace offering curated open‑box and overstock baby gear at large discounts (up to 70 % off retail). Items are inspected, cleaned, and shipped directly to families, keeping high‑quality products in circulation and out of landfills.
🔗 https://storkexchange.co/ | https://www.linkedin.com/company/stork-exchange-inc/

GoodBuy Gear
📍 Colorado, US
⁉️ GoodBuy Gear is a managed marketplace for secondhand baby and kid gear, offering white-glove resale services for busy parents. The platform helps families declutter sustainably while giving preloved strollers, cribs, and toys a second life, reducing landfill and making parenting more affordable.
🔗 https://goodbuygear.com/ | https://www.linkedin.com/company/good-buy-gear/

Circular Calendar

Have a superb week and we’ll see you again on Friday!

Cheers to circularity,

#TeamCircularConnect #ConnectingTheCircularEconomy